Logo Design

With the ongoing conflicts world wide and the needs of law enforcement for durable equipment and gear at competitive prices, Mears Tactical is a direct to consumer supplier. The original concept was for a "tactical beaver" but after some research and discussion this idea was dropped for a more direct approach.

The result was using the name and elements with in to bring out the concept of the "tip of the spear" imagery that would covey a sense of readinesses and strength.

Working on this project I was able to get a very good look inside to the brands and type of gear people in these professions need and rely on daily. By cutting out the middle man Mears Tactical has been able to offer better discounts and faster service to these individuals.